Brunel, a global leader with over 12,000 specialists, connects top talent with innovative projects in IT, Engineering, Finance, Legal, and Marketing. In the Netherlands, our team was tasked with transforming Brunel’s brand presence, creating greater engagement with candidates and employees, and aligning our efforts across marketing, branding, and communications.
Achievements and Milestones:
- Collaborative Team Leadership and Development:
Together, we rebuilt and energized a young, dynamic team of 20+ professionals, covering areas from strategy and campaign management to data analysis, online marketing, and content creation. Our team fostered strong partnerships with external branding agencies, ensuring a cohesive approach to branding and communications. - Strategic Marketing and Brand Development:
We collectively developed a robust marketing and brand strategy that emphasized brand awareness and lead generation, using data insights to guide and refine our efforts. - Successful Talent Acquisition Campaign – “Switch Your Perspective”:
Launched as a team, the “Switch Your Perspective” campaign boosted Brunel’s visibility as an employer of choice, increasing brand awareness and deepening engagement with candidates and current employees. - Unified Content and Channel Strategy:
By directing a collaborative content strategy across channels, we ensured consistent, high-quality messaging that resonated across all platforms. - Coordinated Planning and Internal Communication:
Our team created the marketing strategy, budget, and content plans for 2022, while also streamlining internal communications with management, sales, and community teams to ensure alignment.
Outcome:
Through our collaborative efforts, Brunel’s brand visibility grew significantly, establishing it as a preferred employer in the Netherlands and strengthening relationships with both current talent and prospective candidates. This case underscores the power of teamwork in achieving impactful, lasting results.
